We strive to be the most ‘consumer experience focused’ coffee roaster. We want to be known for cup quality and customization while having a humble nature. Here’s how: 


Cup Quality

Sample roasting and cupping multiple lots before making purchase decisions of our green coffee 

Purchasing green coffee through transparency, direct relationships, and sustainable practices and vetting of qualities that fit with us and our customer

Using our understanding of heat transfer, water activity, and quality characteristics in coffee 

Roasting our coffee on a manually operated solid drum coffee roaster modified to increase airflow, convection, and radiant heat, using sight, sound, and smell

Managing our green coffee inventory to maintain fresh crops and realize new origins and qualities 

Managing our roasted coffee inventory to maintain the highest level of freshness being delivered to our customers 

Requiring the highest standards in quality control in the coffee industry 

Bringing to our employees, friends, family, and customers, education through lecture and cupping on a regular basis and open for anyone to attend 



From within our wholesale roasting plant, we work with our wholesale customers to develop custom blends that fit their business 

U-Blend programs using our personally selected single origin coffees and Thornton Family Coffee Roasters roast profiles for wholesalers and consumers

When we do retail, we display a variety of coffee and help you understand how to build your perfect blend, offer a non-pretentious experience, and welcome everyone